Charlies Ag & Turf Adds Yamaha to Its Premium Portfolio

Charlies Ag & Turf is proud to announce its latest move – taking on Yamaha and officially joining the Yamaha ATV UK dealer network. Based at their purpose-built facility just outside Welshpool in Mid Wales, this exciting partnership brings the legendary Yamaha ATV and Side-by-Side range to customers across Shropshire and Mid Wales.

Already a well-respected name in agriculture and turf machinery as a main John Deere dealership, Charlies Ag & Turf has built a reputation for outstanding sales, service, and parts support. Expanding from its roots in the golf and homeowner sector (previously known as Charlies Groundcare & Machinery), the business has evolved into a trusted name for professional customers across the region.

“We’re thrilled to add Yamaha to our lineup,” says Matt Lewis, Turf Sales Manager at Charlies Ag & Turf. “It’s the perfect fit to complete our offering. Our customers rely on machines that deliver performance, reliability, and minimal downtime – and Yamaha ticks all those boxes. We’ve done our homework, and the Yamaha support network aligns perfectly with our commitment to service.”

The partnership is already generating excitement, particularly around Yamaha’s UMX utility vehicle, which is expected to appeal to customers in turf, leisure, and golf sectors. Meanwhile, the full ATV and Side-by-Side range is a natural match for local farmers, gamekeepers, and landowners. Matt also notes growing interest in Yamaha’s junior ATV range: “We have a busy country store and showroom – we’re confident the junior machines will be popular. It’s great to offer something for the whole family.”

Dan Palmer, Manager RVGC at Yamaha UK, adds: “We’re delighted to welcome Charlies Ag & Turf to the Yamaha network. Their expertise, customer focus, and strong presence in Mid Wales and Shropshire make them an ideal partner. Yamaha owners in the region can expect top-class service and product support.”

To mark the partnership, a new showroom space dedicated to Yamaha is set to open at Charlies Welshpool site later this year. In the meantime, Yamaha ATVs and Side-by-Sides are already on display, and customer demonstrations are underway.

The official public launch will take place at the Oswestry Show on Saturday, August 2nd, 2025, where Charlies Ag & Turf will showcase the Yamaha range alongside representatives from Yamaha UK